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Meta Ads
Connect Meta Ads to DataLight to monitor campaigns, ad sets, and creatives in real time — and protect ROI with proactive alerts.
Benefits
Protect your budget: Detect unusual campaign behavior or cost spikes early to maximize ROI.
Find root cause automatically: AI identifies the ad set, creative, or audience responsible for performance changes.
Gain actionable context: Link Meta Ads data with external signals (like sales or product launches) to reveal the cause-and-effect.
Set up in minutes: No manual rules, spreadsheets, or reporting — just plain English monitoring.
Use Cases
Marketing Managers: Automatically detect underperforming ad sets or creatives and cut wasted spend.
Media Buyers: Get real-time alerts on shifts in CPA, CTR, or ROAS, segmented by audience, device, or geo.
Business Owners: Stay focused on growth while DataLight proactively alerts you to ROI-impacting anomalies.
Data Analysts: Monitor hundreds of metrics automatically and focus on deeper insights.
How it works
Set up real-time campaign monitoring in minutes:
One-Click Connection: Authorize Meta Ads via secure Facebook Login.
AI Recommendations: DataLight scans historical ad data to suggest KPIs to monitor.
Custom Alerts by Chat: Set alerts in plain English (e.g., “Alert me if CPA exceeds 50 on this campaign”).
Actionable Signals: Get AI-powered alerts with segmentation and context for faster optimization.
Security
Your Meta Ads data is secure with industry-leading protocols:
Read-only Access: DataLight only reads campaign data; it cannot modify budgets, campaigns, or settings.
Encrypted Storage: Extracted data is encrypted, pseudonymized, and stored in segregated vaults.
Instant Control: Disconnect DataLight anytime from Meta Business Manager.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations
