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Meta Ads
Connect Meta Ads to DataLight to monitor campaigns, ad sets, and creatives in real time — and protect ROI with proactive alerts.
Ad performance changes fast — whether it’s a sudden cost spike or a drop in conversions. With DataLight + Meta Ads integration, you instantly transform raw spending data into actionable intelligence. Instead of combing through ad sets and spreadsheets, DataLight detects anomalies in real time, highlights the exact creative or audience behind the change, and provides clear recommendations to protect your ad budget.
Benefits
Protect your budget: Detect unusual campaign behavior or cost spikes early to maximize ROI.
Find root cause automatically: AI identifies the ad set, creative, or audience responsible for performance changes.
Gain actionable context: Link Meta Ads data with external signals (like sales or product launches) to reveal the cause-and-effect.
Set up in minutes: No manual rules, spreadsheets, or reporting — just plain English monitoring.
Use Cases
Marketing Managers: Automatically detect underperforming ad sets or creatives and cut wasted spend.
Media Buyers: Get real-time alerts on shifts in CPA, CTR, or ROAS, segmented by audience, device, or geo.
Business Owners: Stay focused on growth while DataLight proactively alerts you to ROI-impacting anomalies.
Data Analysts: Monitor hundreds of metrics automatically and focus on deeper insights.
How it works
Set up real-time campaign monitoring in minutes:
One-Click Connection: Authorize Meta Ads via secure Facebook Login.
AI Recommendations: DataLight scans historical ad data to suggest KPIs to monitor.
Custom Alerts by Chat: Set alerts in plain English (e.g., “Alert me if CPA exceeds 50 on this campaign”).
Actionable Signals: Get AI-powered alerts with segmentation and context for faster optimization.
Security
Your Meta Ads data is secure with industry-leading protocols:
Read-only Access: DataLight only reads campaign data; it cannot modify budgets, campaigns, or settings.
Encrypted Storage: Extracted data is encrypted, pseudonymized, and stored in segregated vaults.
Instant Control: Disconnect DataLight anytime from Meta Business Manager.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations
How do I connect Meta Ads to DataLight?
Authorize Meta Ads in one click via Facebook Login. DataLight only requests secure, read-only access.
What can I monitor with the Meta Ads integration?
Track campaign performance, ad sets, creatives, CTR, CPA, and ROAS with real-time anomaly alerts.
Is my Meta Ads data secure with DataLight?
Yes. All data is accessed read-only, encrypted in storage, and can be revoked anytime from Meta settings.
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