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HubSpot
Connect HubSpot to monitor sales velocity, lead conversion rates, and marketing funnel performance for proactive revenue protection.
Benefits
Protect your funnel: Get early alerts on unusual drops in sales velocity or conversion rates before they impact revenue.
Find root cause automatically: DataLight scans every segment — by source, campaign, rep, or region — and tells you the exact driver behind a change.
Enrich with Context: Connect HubSpot data with external events (ads, product launches, market changes) to reveal real cause-and-effect.
No Dashboards Needed: Set up custom monitoring in plain English — no complex reports or configs.
Use Cases
Marketing Managers: Detect campaign underperformance instantly. See which channel or campaign caused a dip in lead conversion quality.
Sales Managers: Track pipeline velocity and stage progression in real time. Alerts are segmented by rep, team, or region.
Business Owners: Stay focused on growth. Get proactive alerts on the KPIs that matter without spending hours in HubSpot.
Data Analysts: Skip manual segment checking. Let DataLight handle coverage of hundreds of metrics so you can focus on deeper insights.
How it works
Get actionable insights in just minutes:
One-Click Setup: Choose HubSpot and connect via secure OAuth.
AI-Recommended KPIs: DataLight scans your history and suggests the right metrics to track.
Natural Language Alerts: Simply type: “Alert me if MQLs drop by 20% this week.”
Proactive Signals: Receive anomaly alerts with root cause analysis and external context — so you know what happened and why.
Security
Your HubSpot data is handled via industry-leading protocols:
Read-only Access: We are only allowed to read your data; we cannot modify any records or project settings.
Encrypted Storage: All extracted event data is encrypted and pseudonymized, and stored segregated vaults.
Full Control: Disconnect DataLight from HubSpot Account at any time.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations

