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HubSpot
Connect HubSpot to monitor sales velocity, lead conversion rates, and marketing funnel performance for proactive revenue protection.
Tired of manual CRM reporting? The challenge isn’t a lack of data — it’s the lack of context. DataLight + HubSpot integration turns raw CRM signals into actionable intelligence. Instead of digging through dashboards to figure out whypipeline velocity slowed or churn rose, DataLight instantly detects anomalies, pinpoints the root cause (e.g., “Conversion rate dropped from LinkedIn leads in EMEA”), and recommends next steps.
Benefits
Protect your funnel: Get early alerts on unusual drops in sales velocity or conversion rates before they impact revenue.
Find root cause automatically: DataLight scans every segment — by source, campaign, rep, or region — and tells you the exact driver behind a change.
Enrich with Context: Connect HubSpot data with external events (ads, product launches, market changes) to reveal real cause-and-effect.
No Dashboards Needed: Set up custom monitoring in plain English — no complex reports or configs.
Use Cases
Marketing Managers: Detect campaign underperformance instantly. See which channel or campaign caused a dip in lead conversion quality.
Sales Managers: Track pipeline velocity and stage progression in real time. Alerts are segmented by rep, team, or region.
Business Owners: Stay focused on growth. Get proactive alerts on the KPIs that matter without spending hours in HubSpot.
Data Analysts: Skip manual segment checking. Let DataLight handle coverage of hundreds of metrics so you can focus on deeper insights.
How it works
Get actionable insights in just minutes:
One-Click Setup: Choose HubSpot and connect via secure OAuth.
AI-Recommended KPIs: DataLight scans your history and suggests the right metrics to track.
Natural Language Alerts: Simply type: “Alert me if MQLs drop by 20% this week.”
Proactive Signals: Receive anomaly alerts with root cause analysis and external context — so you know what happened and why.
Security
Your HubSpot data is handled via industry-leading protocols:
Read-only Access: We are only allowed to read your data; we cannot modify any records or project settings.
Encrypted Storage: All extracted event data is encrypted and pseudonymized, and stored segregated vaults.
Full Control: Disconnect DataLight from HubSpot Account at any time.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations
Will DataLight change or edit anything in my HubSpot account?
No. DataLight only uses read-only permissions. We don’t create, edit, or delete HubSpot records. Our platform is built solely to monitor your data and provide insights, without interfering with your CRM operations.
How fast will I start receiving insights after connecting HubSpot?
Immediately. As soon as you connect, DataLight scans historical HubSpot data to learn your patterns and suggest the most relevant KPIs. You’ll get your first proactive insights and alerts within minutes.
Can I create custom alerts for my marketing and sales teams?
Yes. You can set up alerts in plain English, such as: “Alert me if deal close rate falls below 15% this quarter.” DataLight will track those rules automatically and notify your team in real time when an anomaly occurs.
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