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Google Analytics

Connect Google Analytics to DataLight and get real-time alerts on every vital site metric.

Tired of digging through complicated GA4 reports? The problem isnt the data its the lack of context. DataLight + Google Analytics transforms raw traffic into actionable intelligence. Instead of hours spent checking segments after a drop, DataLight detects anomalies instantly, highlights the exact cause (e.g., Traffic dropped from Chrome users in the UK), and delivers clear, actionable fixes.

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Benefits
  • Start with recommendations: Our platform scans your GA4 history and suggests key metrics to monitor to identify issues before they affect revenue.

  • Find root cause automatically: AI finds the exact user segment behind every change, cutting investigation time from hours to minutes.

  • Get context that matters: Link GA4 signals with ad spend, product changes, or external events for cause-and-effect insights.

  • Set up in minutes: Write custom monitoring rules in plain English — no complex GA4 dashboards.

Use Cases
  • Marketing Managers: Automatically detect underperforming GA4 traffic sources and protect campaign budgets.

  • Business Owners: Stay focused on growth with proactive GA4 alerts on the most important metrics instead of manual reporting.

  • Product Teams: Monitor feature adoption and funnels in real time, with AI segmentation by cohort.

  • Data Analysts: Automate GA4 monitoring across hundreds of metrics and free up time for deeper analysis.

How it works

Get insights within minutes with our one-click setup:

  1. No-code Connection: Authorize your GA4 account securely via Google OAuth 2.0.

  2. AI Recommendations: DataLight scans historical GA4 data and suggests key metrics to track.

  3. Custom Alerts by Chat: Type requests in plain English (e.g., “Alert me if mobile bounce rate spikes”).

  4. Actionable Signals: Receive alerts with segmentation and context so you can resolve issues faster.

Security

Your GA4 data stays secure with industry-leading protocols:

  • Read-only Access: We only request read-only access to your GA4 data API. No changes to tags, settings, or tracking codes.

  • Secure Authentication: Managed entirely by Google OAuth. We never store credentials, and tokens can be revoked anytime.

  • Encrypted Storage: All extracted GA4 data is encrypted and pseudonymized, stored in segregated vaults.

  • Full Control: Disconnect DataLight anytime from your Google Account settings.

FAQs

Answers to top questions

Explore detailed answers to the most commonly asked questions about our platform, features, integrations

How do I connect Google Analytics to DataLight?

You can connect GA4 in one click using Google OAuth. DataLight only requests secure, read-only access.

What can I monitor with the Google Analytics integration?

Track traffic, funnels, conversions, and user behavior. DataLight recommends key GA4 metrics automatically.

Is my Google Analytics data secure with DataLight?

Yes, we use Google OAuth 2.0 and encrypted storage. Your GA4 data is read-only and can be disconnected anytime.

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