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Google Ads
Monitor Google Ads campaigns, ad groups, and keywords with DataLight. Get real-time anomaly detection, AI-powered alerts, and protect ROI.
Google Ads performance can change in seconds — from cost spikes to drops in conversions. With DataLight + Google Ads integration, you transform raw ad spend into proactive intelligence. Instead of manually looking through keywords or ad groups, DataLight detects anomalies in real time, highlights the exact segment responsible, and provides clear, actionable recommendations to optimize your campaigns and protect your budget.
Benefits
Protect your budget: Flag unusual Google Ads behavior or cost spikes before they drain ROI.
Find root cause automatically: AI identifies the exact ad group, keyword, or audience behind every performance change.
Gain actionable context: Link Google Ads data with external signals (sales, product changes, competitor activity) for deeper cause-and-effect insights.
Set up in minutes: No manual rules, spreadsheets, or complex reporting — just plain English monitoring.
Use Cases
Marketing Managers: Detect underperforming keywords and ad groups instantly to protect campaign performance.
Business Owners: Stay focused on growth while DataLight alerts you to ROI-impacting anomalies automatically.
Media Buyers: Get real-time alerts on CPA spikes, Quality Score changes, or performance shifts by device or geo.
Data Analysts: Eliminate manual campaign checks — monitor hundreds of metrics automatically and focus on strategy.
How it works
Set up real-time monitoring in just minutes:
One-Click Connection: Authorize Google Ads via secure Google Login.
AI Recommendations: DataLight scans historical Google Ads data to suggest KPIs and metrics to track.
Custom Alerts by Chat: Create rules in plain English (e.g., “Alert me if CPA exceeds 50 in this ad group”).
Actionable Signals: Receive AI-powered alerts with segmentation and context for faster optimization.
Security
Your Google Ads data stays secure with industry-leading protections:
Read-only Access: DataLight only reads campaign data; it cannot change budgets, campaigns, or ad settings.
Encrypted Storage: All extracted data is encrypted, pseudonymized, and stored in secure, segregated vaults.
Full Control: Disconnect DataLight at any time directly from your Google Ads account.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations
How do I connect Google Ads to DataLight?
Authorize your Google Ads account with one click via secure Google Login. DataLight only requests read-only access.
What can I monitor with the Google Ads integration?
You can monitor campaigns, ad groups, keywords, CPA, Quality Score, and ROAS in real time with anomaly alerts.
Is my Google Ads data secure with DataLight?
Yes. DataLight uses Google OAuth for authentication, encrypted storage, and read-only permissions. Access can be revoked anytime.
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