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Google Ads
Monitor Google Ads campaigns, ad groups, and keywords with DataLight. Get real-time anomaly detection, AI-powered alerts, and protect ROI.
Benefits
Protect your budget: Flag unusual Google Ads behavior or cost spikes before they drain ROI.
Find root cause automatically: AI identifies the exact ad group, keyword, or audience behind every performance change.
Gain actionable context: Link Google Ads data with external signals (sales, product changes, competitor activity) for deeper cause-and-effect insights.
Set up in minutes: No manual rules, spreadsheets, or complex reporting — just plain English monitoring.
Use Cases
Marketing Managers: Detect underperforming keywords and ad groups instantly to protect campaign performance.
Business Owners: Stay focused on growth while DataLight alerts you to ROI-impacting anomalies automatically.
Media Buyers: Get real-time alerts on CPA spikes, Quality Score changes, or performance shifts by device or geo.
Data Analysts: Eliminate manual campaign checks — monitor hundreds of metrics automatically and focus on strategy.
How it works
Set up real-time monitoring in just minutes:
One-Click Connection: Authorize Google Ads via secure Google Login.
AI Recommendations: DataLight scans historical Google Ads data to suggest KPIs and metrics to track.
Custom Alerts by Chat: Create rules in plain English (e.g., “Alert me if CPA exceeds 50 in this ad group”).
Actionable Signals: Receive AI-powered alerts with segmentation and context for faster optimization.
Security
Your Google Ads data stays secure with industry-leading protections:
Read-only Access: DataLight only reads campaign data; it cannot change budgets, campaigns, or ad settings.
Encrypted Storage: All extracted data is encrypted, pseudonymized, and stored in secure, segregated vaults.
Full Control: Disconnect DataLight at any time directly from your Google Ads account.
FAQs
Answers to top questions
Explore detailed answers to the most commonly asked questions about our platform, features, integrations
